Tuesday, April 27, 2010
Who are we?
So you've stumbled across this blog and you think it looks interesting. You're wondering why you should care who we are and why you should bookmark STAT.
If you're living in India, you would've noticed the blatant lack of chic, affordable clothing. Sure, you stock up as best you can while spending those godsent days traipsing around London, New York, et all but shopping is just not fun around here. What do you do when in need of some serious retail therapy? Grabbing a private jet to Spain a la Serena Van Der Woodsen is hardly a choice for most of us and so we're stuck shopping online as usual, gazing longingly at Topshop and Forever 21 webbies and cursing them for not shipping to India.
Of course, you have your usual FCUK and Forever New here and there at select malls but clearly, we are seemingly devoid of high street stores of Indian origin. In fact, if you chance upon a "trendy" Indian store, it will be the same old, predictable lot of logo tees, flip flops and other questionable items. Can we say lame?
While the Indian high fashion designer market steadily expands, we're seriously lacking in the high street department. The average Indian girl's idea of shopping is buying something only to satiate her need for spending money on something or pulling out a shiny credit card. << I swear, I'm not saying that because I'm some retarded shopaholic, it's a true story.
1986's creators noticed this gaping hold (ahem handicap) and decided that someone needed to do SOMETHING before we become a nation of Crocs-wearing, sweats-donning freaks. *shudder*
So we're going to be bringing you a buttload of gorgeous stuff that will leave you salivating, picking your jaw off the floor to where it will undoubtedly have dropped once you've seen what we have in store for you and well, well-dressed. A little simplistic? Maybe. Totally freakin fabulous? Definitely.
More coming soon! Watch this space ;)
XO
The 1986 Team
-Arushi Khosla
Labels:
Crocs,
designer,
FCUK,
Forever New,
high end,
High street,
India,
Introduction,
Topshop
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